Onboarding of Karas Wine

In February 2022, RF&B expanded its premium beverage portfolio with the introduction of Karas Wine. Now available across all channels and regions of Armenia, this addition strengthens RF&B’s position in the market. Karas Wines is an Armenian winery founded by the Eurnekian family in Armavir, dedicated to producing world-class wines that honor Armenia’s 6,000-year-old winemaking tradition while innovatively blending sustainability, family heritage, and volcanic terroir.